Girl Scouts

Girl Scout cookies are iconic, but selling cookies is just one part of the Girl Scout experience. Decreased Girl Scout enrollment highlighted an opportunity to bring awareness to the amazing opportunities the group provides.

We created a video and social campaign to resonate with and excite millennial moms and their Gen Alpha daughters, encouraging them to join a fun, lifelong fellowship. One not only based in cookies, but also friendships, connections, and experiences that will last a lifetime.